In 1995 we started our first store, Midnight Blue's Toys. We began selling at private parties and in 1996 we attended and vended at our first leather event, Beat Me In St Louis. From that point on vending around the country has been a staple of our business, because it allows our customers to see and feel our products first hand.
In 1999 we changed the name of our store to Midnight Blue's because our product line was changing and we were focusing on our own quality line of products. In 1999 we also created a parent company called MB Enterprises. From 2000 to 2005 Midnight Blue's was the largest single retailer of single tail whips in the US. We stocked 300 to 400 whips at an given time and had exclusive marketing agreements with many of the world's top whip makers.
In 2000 we began selling rubber products on eBay and by 2003 our rubber sales had equaled our whips sales. In 2002 we opened our first Midnight Blue's web store. In 2004 we opened The Latex Store and changed the name of our parent company from MB Enterprises to MBE International LLC.
We now have 5 web stores, our flagship store Midnight Blue's features our own line of top quality bondage gear, The Latex Store features our own line of women's latex clothing, TLS RubberGear for men and The Latex Store for men. In 2012 we decided to expand our maket and opened Rubber Extremes. Although Midnight Blue's is our first store and our flagship, The Latex Store is really where our focus is today. The Latex Store accounts for about 80% of our business and takes a staff of 8 to manage.
Also back in 1996 we were having trouble keeping track of the events we were going to so we decided to make a list of them and put it on the web. The BDSM Events Page was born and is still the number one source for BDSM and Leather events on the web. Along with our new community service page Fetish Events Page, opened in 2008, we continue to provide the BDSM and Fetish communities with up to date information about major events around the world.
Just as a footnote in 2002 we also opened our wholesale outlet named MB Wholesale. :-)